Coulee Auto

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We're here to build friendships and make a positive impact

At Coulee Auto Sales, selling cars is just the beginning. While you'll certainly find a fantastic array of used vehicles on our lot, our mission extends far beyond mere transactions. For us, forging friendships means cultivating a warm atmosphere and nurturing connections where you're not just a customer, but a valued friend.

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Aidan Houlihan

Moose(the brown pitbull) is the most wholesome dog

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Shimanta Chakraborty

It's great working with Coulee Auto to purchase my next vehicle. Great people to work with, will recommend 100%.

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Angela Peters

Bought my daughter her first car from them. Excellent service. Answered all my questions. Would buy from them again.

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Lead Xiong

Got my car undercoated here. Excellent customer service and professional as well. Highly recommend getting your car undercoated here.

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Gary Latham

Jamin at Coulee has been very helpful.

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Katie Stanley

Looking for a bigger vehicle for my family for awhile and Ethan and Gordy made the process stress free. Both are kind people and very welcoming. The whole family loves the new van! Thanks for all your help!

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Came in for a second car and the staff there was excellent. Helped us purchase a car and we're extremely friendly. Buying process was easy and not long.

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Heather Lee

Great selection of vehicles at fair prices. Ethan and Gordy were in regular contact updating us. The whole process was easy considering how busy my schedule is. Thank you!

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Gregg Pattison

Had a great experience buying a first car for our son. Very friendly and knowledgeable staff with great customer service.

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James LaBrec

My girlfriend and I have been on the hunt for a small SUV for quite some time and after test driving 10+ vehicles at dealership in the area we decided to stop in to Coulee Auto. Immediately you are greeted with a smile and feel welcomed. The entire staff is friendly and personal. Not once did we ever feel pressured, if we had questions they had answers. If you’re in the market for a vehicle, put the large dealership aside and go here, you will be thankful you did. Plus, no other dealership had the wonderful dog Moose to check up on your during your car buying process.

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Tarra Boyum

I had a great experience with Coulee Auto. They applied a ceramic coating to my car. They even arranged for me to use a loaner car as I live quite a distance away from them. My car looks fantastic and the ceramic coating has helped my car to look good even when it hasn't been freshly washed. After I got the coating, a rock flew from a dump truck and hit the edge of my roof putting a slight dent and chipped the paint. As I was trying to put touch up paint on that spot, I accidentally dumped some paint and it ran down the side of my new car. I was beside myself thinking that I had just ruined the coating and the look of my new car. But thanks to the ceramic coating, I was able to quickly wipe the spilled paint off. The next morning there was still some haze left, I took a cloth and hand buffed it out. Now you can't even tell that I spilled the paint!!! That made me so thankful for the ceramic coating!! The gentleman at the detailing desk was so pleasant and polite and patient with me to answer all of my questions even when I was unsure and indecisive. Thank you so much to Coulee Auto. I would definitely recommend using them, and will use them again in the future.

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Carrie Bossinger

Jamin and crew are The Bomb! Great communication. Smooth timely scheduling. Awesome results! My son's car no longer feels like an oven inside and looks beautiful!

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Carre Yeager

Great service and very friendly and helpful would recommend to anyone trying to get a vehicle will definitely be back in the future thanks so much guys love my new vehicle

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Chris Fox

I just purchased a 2019 Ram 2500 with 64,000 miles and I have never had a more easy stress free buying experience! Great price (at least $10,00 below everyone else), rust free vehicle that came with an outstanding warranty. This business far exceeds the competition in La Crosse. Outstanding customer service and followup on all my concerns and questions. Dont sleep on Coulee Auto LaCrosse, best in town.

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Jimele Butler

Just bought a new SUV from Coulee Auto and it was the smoothest transaction. Got assistance from Gordy, Jaden, and Ethan. They all were super professional and I'd buy another vehicle from them.

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Elaine Sperbeck

Coulee auto was very pleasant to deal with. We went there to look at a CRV and also saw a Corolla with a manual transmission which our son was looking for. We ended up buying 2 cars!

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Hannah Taft

I had all windows tinted for a great price! Excellent service and great staff! Max Grilley did a great job! I’ve also had my car detailed by Max as well. Amazing job with that too! 10/10 recommend Coulee Auto and Max Grilley for future services.

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Jaden Kapla

I bought a vehicle from Coulee Auto about 3 months ago and it's been perfect! It was my first time buying a vehicle, and they made every step of the process simple and were extremely helpful with any questions I had. I couldn't be happier with the experience all around!