Coulee Auto

About Us

Coulee Auto in La Crosse, WI

At Coulee Auto in La Crosse, WI, our mission is clear: to earn your trust as your go-to dealership for all your automotive needs. We aspire to be more than just a place to shop for cars – we aim to be a reliable source you can depend on for exceptional service and a great experience. With our quality inventory, knowledgeable team, and commitment to excellence, we're dedicated to delivering top-notch customer service and ensuring satisfaction every step of the way. Trust Coulee Auto to exceed your expectations and provide you with a truly exceptional automotive experience.

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Our Unparalleled Inventory

At Coulee Auto, we've got your next vehicle waiting, no matter your driving needs. From SUVs to sedans, minivans to pickup trucks, our quality inventory has options for every type of driver – whether you're a commuter, road tripper, camper, or professional. Plus, we offer commercial-ready options for businesses. When you choose Coulee Auto, you can trust our amazing team to help you find exactly what you're looking for.

Our Impeccable Customer Service

At the core of Coulee Auto lies not just our cars, service facility, or locations, but our exceptional team. They're the true heart of our dealership, guiding and assisting our customers every step of the way. At Coulee Auto, honesty, transparency, and personal attention are paramount. Our dedicated professionals uphold these values, ensuring that every interaction with us is meaningful and rewarding. It's our team that makes your relationship with us as your dealership truly valuable.

Your Dealership Experience

While our team is the heart of our dealership and our vehicles are our pride and joy, it's you, our customers, who truly drive us forward! Any dealership can sell a car, but it takes a remarkable one to create an experience that keeps you coming back time and again. We understand that car shopping can be stressful, so we strive to make it relaxing and simple. Maintaining a car can be time-consuming, so we aim to make it quick and easy. At Coulee Auto, nothing is more important to us than your experience as a customer.






Coulee Auto - Sales

1411 Rose St.

La Crosse, WI 54603

(608) 498-4020

Monday - Friday

9:00 AM - 6:00 PM


10:00 AM - 3:00 PM



Coulee Auto - Service

1411 Rose St.

La Crosse, WI 54603

(608) 909-6587

Monday - Friday

8:00 AM - 5:00 PM

Saturday - Sunday