About Us | Coulee Auto in La Crosse, WI

At Coulee Auto in La Crosse, WI, we are motivated by a single objective– to become the dealership that you know you can trust for everything from shopping for a new car to trading in or servicing an old one! We want to be so much more to our customers than just their local car-shopping spot. At Coulee, we strive to be trustworthy and knowledgeable, a source that people can depend on for great cars, great customer service, and a great experience every time. With our quality inventory, our professionalism and experienced team members, and our commitment to being the best, we know that goal is never far out of reach!

Our Unparalleled Inventory

From SUVs and sedans to minivans and pickup trucks, when you’re in the market for your next vehicle, walking through the doors at Coulee Auto means that you’ve come to the right place. We have an option in our quality inventory for every kind of driver– the commuter, the road tripper, the camper, and even the professional, with commercial-ready options as well! When you come to us at Coulee, you can always count on finding what you need with the help of our amazing team!

Our Impeccable Customer Service

When we think about what is really the heart of our dealership, about what makes us Coulee Auto, it’s not our cars, not our service facility, not our convenient locations, but our amazing team. The professionals who help our customers each and every are the real heart of Coulee Auto, and they’re what make the relationship you have with us as your dealership worth having! Honesty and transparency are important to us here, and so are service and personal attention for each person who walks through our doors. Each and every one of our team members are what enable us to uphold those values and provide you with an experience worth having at all times!

Your Dealership Experience

Our team may be our heart as a dealership and our vehicles are our pride and joy, but you, our customers, are the reason why we do what we do! Any dealership can sell you a car, but it takes a truly great one to provide you with an experience that will bring you back for more over and over again. Shopping for a car can be stressful– we try to make it relaxing and simple. Dealing with the upkeep of a car can be time consuming and difficult– we try to make it quick and easy. Of the many things that we hold near and dear to our hearts here at Coulee Auto, nothing trumps the customer experience!

When it’s time for you to shop for your next vehicle, make a choice that’s in your benefit and come to visit us at one of our convenient locations in La Crosse, WI! You can also contact us online or by phone for more information.

POSITIVE

RESPECTFUL

HONEST

RESPONSIVE

COMPETENT

Words From Our Clients

We just purchased a cargo van from Coulee Auto and it was a smooth and easy process. The vehicle was what they said it was, and the service was excellent. We were told they would order a small part for us that we noticed was broken, and within a week that part was in our mailbox. Excellent experience all around.

Eric Sovern

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Unlock the convenience of a one-stop shop! Visit Coulee Auto today to schedule your service appointment or explore our impressive selection of cars. Trust us to keep you safely on the road and help you find the car of your dreams!

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