Coulee Auto Mission Statement

Provide quality and affordable vehicles and automotive services that we would purchase for ourselves and our own family members.

What do you get when you combine the passion, talents, and experiences of a CEO, industrial foreman, retailer, business administrator, auto salesman, and a scrapper? Coulee Auto.

The following are the words, values, and attitudes of the partners of Coulee Auto:

“A great group of healthy guys that prides themselves in being upright. We value every customer that walks through the door as a person that deserves a product at a fair price. We stand behind our services and vehicles for no other reason than because it’s the right thing to do and because it’s what every individual expects and deserves out of an ethical company. Stop by and allow us the opportunity to continue to do the next right thing and offer products and services that are reliable and affordable.”

“I have personally been in the automotive industry for 25 years. I take pride in my ability to be honest, transparent, and fair. I take an ethical, and honest approach in every vehicle I purchase and sell. Holding your safety, and that of your family, in the highest regard. While purchasing and selling a vehicle, I always approach it as if my own children and family would be safe. You can rest easy when purchasing from Coulee Auto, knowing that we strive to provide the best products and service in the La Crosse Area.”

“Honest, trustworthy, transparent, and to be a man of integrity all of the time. I expect the same from others, they should expect no less from me.”
“Do the right thing for the customer- always.” This attitude starts with establishing a relationship built on trust and providing the vehicles and products that we would personally use and recommend for our own family members. Be honest, upfront, and nice!”

The Pillars of our business:

Fair – We exemplify honesty, integrity and transparency in everything we do. We always do the right thing. We are dependable, respectable and professional while delivering best-in-industry products and services.

Friendly – We display a positive attitude and are collaborative with our customers, partners and with each other. We are strong communicators and good listeners and show empathy for everyone we work with. We are personable, greet people with a pleasant tone of voice and show respect in all communications.

Focused – We are driven and self-motivated. We are doers who strive to exceed expectations. Our decisions are based on our core values, data and facts. We operate with persistence and urgency to get the job done on time and in alignment with company priorities. We eliminate distractions and stay the course until the work is complete.

Engaged – We come to work every day committed to delivering value to everyone we engage with. We genuinely care about our work and organization. We proactively identify and deliver solutions. We are inquisitive, trying to understand our role, the roles of others and the market around us. We are committed to the personal and professional growth of ourselves and those around us, and therefore always maintain a student mentality.

Accountable – We are dependable and driven to deliver on our promises. We are responsive and exceed expectations in a timely manner. We hold ourselves accountable to fulfill our commitments “because we said we would.”

To our customers:

Thank you for trusting us with one of the most major purchases that you can make for yourself or for a family member. We take your purchase very seriously and appreciate the trust that you have put in our products and services!

Doug, Kenny, Austin, Carl, Dan, Rob, Skyler
Coulee Auto, LLC
LaCrosse, WI